Open data: discount codes by store category
A free dataset of category-level discount statistics from Whale Coupons.
This dataset summarises the discount codes independent online stores issue to Whale Coupons, grouped by store category: how many stores each category has, how their codes split between percentage and fixed-amount discounts, and the median, average and largest discount. It contains aggregates only, with no individual stores, codes or shop links, and is free to reuse under CC BY 4.0.
Download
The same files are published in 2 places. Pick whichever suits your tools.
- Hugging Face: browse the tables online or load them with the datasets library
- Zenodo: archived copy with a permanent DOI for citations
What the main file contains
One row per store category.
| Column | What it shows |
|---|---|
category | Store category, as used on Whale Coupons |
store_count | Stores listed in the category |
stores_with_percent_code | Stores whose code is a percentage discount |
stores_with_fixed_amount_code | Stores whose code is a fixed amount off |
median_percent_off | Median percentage discount |
mean_percent_off | Average percentage discount |
max_percent_off | Largest percentage discount in the category |
share_percent_codes_20_or_more | Share of percentage codes that give 20% or more |
share_auto_apply_link | Share of stores whose discount applies automatically through a link |
share_with_minimum_order | Share of stores whose code has a minimum order |
A second file holds the figures from our Black Friday indie store discount study, as published.
Licence and citation
Free to use under CC BY 4.0. Please credit Whale Coupons and link to the dataset. DOI: 10.5281/zenodo.23464382
Frequently asked questions
What is in the dataset?
Category-level figures only: how many stores each category has and how big their discount codes are (median, average, largest, share at 20% or more), plus the figures from our Black Friday study. It has no individual stores, codes or shop links.
Can I use it?
Yes. It is free under the CC BY 4.0 licence. Please credit Whale Coupons and link to the dataset.
How do I cite it?
Use the DOI: Whale Coupons, “Independent Store Coupon Categories and Black Friday Discount Study”, Zenodo, https://doi.org/10.5281/zenodo.23464382.